Visual Design Portfolio.
Instructor-Led Training (ILT)
Development Tools: Keynote, Canva, PowerPoint, MS Word
Year: 2024
Development Time: 5 hours
Responsibilities: Visual Design, Scripting
Client: MENTOR Vermont
Collaborators: MENTOR Vermont SMEs
Summary: Instructor-led training materials were created using Keynote and Canva on macOS, then converted to PowerPoint and Word formats for use on Windows.
Challenge: Transforming an online course originally styled as a colorful comic book into formal instructor-led training materials.
Solution: I drew inspiration from the book-style design of the eLearning materials by incorporating layered images, while formalizing the slides, facilitator guide, and participant materials to create a more professional tone for the instructor-led training.
Results: The slides were styled with a formal, professional tone and delivered in formats compatible with both macOS and Windows, ensuring seamless adoption by all trainers.
Training Program Logo
Development Tools: Adobe Illustrator
Year: 2017
Development Time: 2 hours
Responsibilities: Visual Design, Branding
Client: Young SIETAR
Collaborators: Independent project
Summary: The logo designed as a central visual element for the Train-the-Trainer program’s marketing materials, helping to establish a strong and consistent event identity.
Challenge: Driving enrollment is critical to the program’s success, yet low visibility and limited marketing resources make it challenging to reach and engage the target audience.
Solution: Working within tight time and budget constraints, I designed a distinctive logo that reflected the organization’s philosophy, aligned with its mission, and captured the dynamic, inclusive spirit of the training event.
Results: The logo became a visual anchor, reinforcing the program’s identity. It also strengthened participants’ sense of connection to the event and the organization behind it.
Training Program Marketing Materials
Development Tools: Adobe Illustrator
Year: 2017
Development Time: 10 hours
Responsibilities: Visual Design, Copywriting, Branding
Client: Young SIETAR
Collaborators: Young SIETAR Events Coordinator
Summary: The marketing materials for the Train-the-Trainer program include a flyer and a poster.
Challenge: The success of the Train-the-Trainer event depends on strong enrollment rates, but limited awareness among the target audience makes this difficult to achieve.
Solution: I designed marketing materials for the program and coordinated the distribution of printed flyers and posters at local universities, helping increase enrollment and contributing to the program’s overall success.
Results: High-quality printed materials boosted awareness of the training program among the target audience. Enrollment met the necessary threshold, and the event was successfully held
Printed & Electronic Workbook
Development Tools: Adobe InDesign
Year: 2016
Development Time: 50 hours
Responsibilities: Visual Design, Project Management
Client: HSE
Collaborators: Independent work
Summary: A 200-page workbook designed for university courses, available in both printed and digital formats.
Challenge: Designing a workbook for independent study of nonverbal communication across cultures required it to be both user-friendly and visually engaging. High-quality, clear illustrations of gestures, poses, and related visuals were essential to support student understanding and maintain engagement.
Solution: Using Adobe InDesign, I designed a textbook featuring high-quality images optimized for both print and digital formats. The layout includes easy-to-navigate reference sections and self-evaluation pages to support test preparation and independent learning.
Results: Published in Europe, the workbook has been used in leading universities for over 12 years, supporting both independent study and classroom-based learning.
Note: This portfolio sample does not include the workbook text to safeguard copyright. All text has been replaced with standard sample text "Lorem Ipsum".
Learning Community Logo
Development Tools: Adobe Illustrator
Year: 2023
Development Time: 20 hours
Responsibilities: Visual Design, Copywriting, Branding
Client: Genuity Tếch
Collaborators: Independent work
Summary: A logo and tagline developed for a company, designed for consistent use across its website, educational content, and marketing materials.
Challenge: The company supports a community of patients with rare genetic diseases. The name "Genuity" blends "genetic" and "community," symbolizing the authentic connections formed among patients. The logo needed to visually capture this unique identity and sense of belonging.
Solution: I created a logo featuring letterforms with intentionally subtle gaps, symbolizing the genetic variations that unite members of the community. The final design formed a cohesive and visually compelling mark that reflects the diversity, resilience, and shared identity of individuals living with rare genetic conditions. I also crafted a compelling tagline to support and strengthen the voice of the learning community.
Results: The logo integrated themes of genetics and community, effectively capturing and reflecting the brand’s identity and mission.
Course Promotional Video
Online Course Promotion Video [17 sec]
Development Tools: iMovie
Year: 2015
Development Time: 20 min
Responsibilities: Video editing, Marketing
Client: MSU
Collaborators: Independent work
Summary: A short promotional video created to advertise an online elective course for medical students.
Challenge: I was tasked with attracting a large number of medical students to enroll in an elective course I designed and taught, which focused on strengthening doctors’ communication skills with patients from diverse cultural backgrounds who speak non-English languages.
Solution: I created a short promotional video and a dedicated course webpage, which were shared across social media platforms popular among medical students.
Results: The campaign achieved broad outreach, enrolling students from eight medical schools across the country, 100% of whom successfully completed the course.